Discover West Tourism is committed to empowering the local tourism industry in Prince George, British Columbia year-round. Our goal is to increase and diversify travel in these communities by Creating, Developing & Sustaining tourism. We proudly invest in local entrepreneurs, sporting and cultural events and marketing initiatives that drive tourism to rural Alberta and British Columbia. We aim to fuel economic growth, connect communities, create jobs, inspire consumers, spur cultural growth and energize future developments. Advertise your local business and receive tourism funding that supports community sponsorships, events, and advertising requests.