The logo for patient news dental marketing and software

 Exclusively dental since 1993

Dental Marketing That Works

Attract and convert more qualified dental patients, increase production, and generate ROI for years to come with seamlessly branded digital and direct mail campaigns.

A man and a woman are smiling on a dental website.
A man and a woman are hugging each other in an advertisement for a dental practice.
A man and a woman are posing for a picture with the words
A screenshot of a website called practice zebra.

For Dentists & DSOs that want to STAND OUT

Build Relationships

Get Results

Find Out How

We are real people. We get to know our clients, and with comprehensive research, together, we create campaigns that best position the practice to maximize new patient flow.

You’ll have an experienced, dedicated team of dental marketing professionals who care about your success, take care of the details, and deliver results.

  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
  • Increase Production. Get More New Patients. Improve Your Online Presence. Build Awareness. Retain Patients. Educate Patients. Enhance Your Reputation. Gain More Satisfied Patients. Feel Happier. 
★
★
★
★
★

“ I know what I want. Quality patients, revenue generation, and relevant information about practice metrics. Patient NEWS delivered all three. ”

Dr. Hazel Glasper

Owner, Revive Dental

★
★
★
★
★

“ Patient NEWS allowed me to have a system that captures prospective patients, gets them in the office, and gives us the necessary data to navigate our growth into the future. Highly recommend. ”

Dr. Ben Winters

The Bentist

★
★
★
★
★

“ I am so glad I stayed with Patient News as they have been so supportive, innovative, professional, and responsive. They have contributed significant values towards my success. I look forward to many more years of success from having their strong support in marketing my practices. ”

Dr. Dilip Dudhat

Dudhat Dental Group

★
★
★
★
★

“ Direct mail is the most consistent marketing type. Most failure comes from internal system failures; phone conversion, patient experience, treatment diagnosis and acceptance, and collections. I've worked with Patient News since 2020 for both of my practices and can attest to the effectiveness of their proven systems, which truly help dental offices realize highly successful results from their direct mail campaigns. ”

Dr. Travis Campbell, The Practice Whisperer

380 Family Dentistry

★
★
★
★
★

“ As a dental practice owner of 15 years, I can confidently say that Patient NEWS delivers amazing analytics AND a treatment plan for marketing success that makes sense for your practice. As a dentist that works with a significant number of patients in the 50-years-and-up demographic, we value both online marketing as well as direct mail to share with patients in our community how we can help them CHEW and SMILE with confidence. ”

Dr. Paul Goodman

Dental Nachos

★
★
★
★
★

“ Patient News and Practice Zebra help us coach our clients for growth and success. We implemented these technologies in 2019 and, even during the pandemic through 2020, our clients achieved a 117% improvement over 2019. The consolidated reporting makes it easy to manage multiple coaching clients. I highly recommend Patient NEWS and Practice ZEBRA as both an end user and as a consultant. ”

Dr. Carlo Biasucci

Elite Practice

★
★
★
★
★

“ At Workwell Dental Group, we have high expectations, from the quality of our services to the selection of our partners. I have to say, Patient NEWS has gone above and beyond our expectations. From dental websites to direct mail campaigns for different affiliates, they've made it a really easy and efficient process. Since launching our websites and monitoring our results in Practice ZEBRA, we are able to clearly see areas for improvement. Our Account Management team is able to not only identify these areas, but also offer concrete suggestions on how to improve. Their team meets with my team regularly, even getting to know our affiliates and helping directly at the practice level, taking the pressure off my shoulders. There are a lot of moving parts when managing marketing for a growing group organization, and Patient NEWS makes it seamless. Best part - their team is knowledgable, helpful and fun! ”

Dr. Kevin Guze

Workwell Dental Group

★
★
★
★
★

“ We have been working with [Carrie] Patient NEWS® [since 2017] … we started with local mailers and added the patient newsletter and … a beautiful newwebsite design (179:1 ROI after 2 years). Every person I work with in this company is knowledgeable, personable and truly cares about you as a business owner and as a person. Your success is their success! What I value most about Patient NEWS is Carrie’s commitment to keeping a close pulse on every service we utilize. From scheduling a call to evaluating the results of our local mailers (26.5:1 ROI), to reviewing the dashboard, she helps us reveal our successes and shortcomings directly related to our marketing programs. They don’t just provide a service – they provide education, statistics, and solutions! If you are looking for a company that puts growth, technology, customization, and customer service first, then Patient NEWS is the perfect fit for you! ”

Amy Pennino

Pennino Family Dental

★
★
★
★
★

“ We love Patient News! We have had a great experience, first with their patient newsletters, and now we are switching over our website to their control, as well. Everyone we have worked with is excellent, from the design team to our account managers. So glad we found them! ”

Dr. Emerson Godbolt

Northern Peaks

★
★
★
★
★

“ Patient NEWS does everything right. My consulting firm works with emerging DSOs, group practices, and entrepreneurial dentists. We needed a marketing firm to support our clients and started working with Patient NEWS dental marketing, and Practice ZEBRA dental software in 2018. The high-quality digital and direct mail marketing solutions hit the mark for our clients. In addition, ZEBRA technology, with business and marketing intelligence, call tracking, scoring, and coaching, has helped our clients to become more productive and efficient. ”

Chris McClure, Co-founder

Aligned Dental Partners

★
★
★
★
★

“ I wanted to increase new patients at two of my practice locations, and Patient News stood out with a product and proven process to highlight my competitive advantages and practice philosophies and help me achieve my practice growth goals. It’s been a great service, with great people and a positive return on investment. Highly recommended. ”

Dr. Skylor Morton

Morton Dental Group

★
★
★
★
★

“ Absolutely have loved working with our team at Patient News. They are so willing to help in whichever way they can and they have truly taken our ideas and have come up with exactly what we envisioned. Couldn't recommend them enough! ”

Megan Winters

Wincrest Orthodontics

★
★
★
★
★

“ I've had the pleasure of working with Patient NEWS for several years now, and their results for my dental clients have been consistently positive. They care about your data and getting you results. ”

Dr. Christopher Phelps

Phelps Institute

★
★
★
★
★

“ The ara analysis helps us zero in on the locations to target, the dashboard has helped us improve our front desk scheduling and our Account Manager has helped us understand our results better. The best thing about working with Patient News is the effectiveness. Patient News works. ”

Dr. Douglas Pennino

Pennino Family Dentistry

★
★
★
★
★

“ It's important to have a company that you can trust. Patient NEWS is just that company! Working with the Patient News team has been amazing. They made me feel so special. Warm and welcoming. I knew they'd be the right people. ”

Dr. Jason Monroe

Village Green

★
★
★
★
★

“ I am an extremely satisfied customer who uses Patient News for their marketing talents and newsletters. I have known them for over 20 years and highly recommend working with them. Their whole team performs at a highly professional and knowledgeable level. You get quality marketing with great results. Just call them and you can thank me later! ”

Dr. Harvey Katz

★
★
★
★
★

“ I love working with Patient NEWS; you can trust their knowledgeable team to help you put the best patient communication strategies in place. If you’re looking to recover from COVID faster, give Patient NEWS a call. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - a great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists, and I want to give a special shout out to Carrie, Amber, Grant, Joanne and everyone on the team. They are top notch people and have your true interest in their heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. On Practice ZEBRA, they also have Phone training for your team answering the calls. Overall, great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver. ”

Dr. Hiren Patel

Regal Oaks Dental

★
★
★
★
★

“ The best thing about working with Patient News is that their product is highly effective and our Account Manager is extremely helpful, professional, and very understanding. ”

Dr. Monique Nadeau

Farmington Village Dental

★
★
★
★
★

“ I’ve been engaged with Patient News dental marketing for many of my affiliates since 2014. They’ve designed and currently manage my group and corporate websites, so I can attest to the quality of this organization. My team loves the responsiveness and dedication of their team, and the visibility into campaign results through Practice ZEBRA. Roll-up reports by practice and group make it easy to find opportunities and make good decisions, and they help to assess just precisely what is needed at the practice level. We know it will be taken care of when we hand it off to Patient News. No matter what your needs – print, digital, or business intelligence – Patient News has it all. If you want a trusted dental marketing partner, contact Patient News. ”

Dr. Alex Giannini, CSO

Aligned Dental Partners

★
★
★
★
★

“ The service, guidance, and, more importantly, the ROI we have received over the years from Patient News is outstanding, to say the least. We continue to see a substantial increase in our new patient data base with a customized mailer that reaches our targeted community. The extensive reporting capabilities, along with the support from Carrie, continues to supersede our expectations. Well worth your hard earned marketing dollars! ”

Dr. Nathan Kennedy

Smile Solutions

★
★
★
★
★

“ I first started working with Patient News on an acquisition newsletter and to develop and launch my new practice website. We had so many new patients call that initially, we had to put the newsletter on hold until my associate returned from mat leave! Call tracking lets me know where my calls are coming from, call scoring helps me see where my front desk team is doing great or needs help, and the Marketing Performance Dashboard shows my results in one easy interface! Highly recommended! ”

Dr. Steve Sokolovskiy

Batavia Family Dental

★
★
★
★
★

“ We have had many years of positive support and service from Patient News. They are organized, responsive, and dedicated to ensuring that we achieve success and tangible benefits from working with them. They also devise and implement quality tools, such as their dashboards, telephone tracking and scoring, and they provide amazing training and tools, all at no added charge -- they seem to genuinely care about our success. Yes, the printing and campaigns cost money, but they provide commensurate value and service. Thanks for everything, Patient News. ”

Dr. Yelena Obholz

Aesthetic & Family Dentistry of Washington

★
★
★
★
★

“ Patient News dental marketing is best-in-class when it comes to direct mail for dentists. I have been referring my clients for years and can attest to the comprehensive and proven system they have in place to ensure your mailings are precisely targeted to attract the ideal new patient and engage and retain existing patients. And their team is awesome to work with! Highly recommend if you want to grow your practice. ”

Kelly Schwartz

Schwartz Consulting Group

★
★
★
★
★

“ As a results-driven coaching group that services hundreds of dental practices, we have found Patient NEWS to be the leading dental marketing company for dentistry. Their advanced marketing technologies, business intelligence, and data-driven digital and direct mail marketing solutions allow dental practices to create a more efficient and profitable practice. ”

Lisa Philp

CVO, Transitions Group North America

★
★
★
★
★

“ We love working with Carrie at patient NEWS. She is knowledgeable about the dental industry, she keeps us informed, helps us plan, and helps us retain current patients as well as add new patients each month. It has been worth it. ”

Jennifer Simper

Southridge Dental

★
★
★
★
★

“ Our practice was a little bit hidden and not visible from the main road, so we needed a way to build awareness and share our vision that a dental visit can be a good thing …and our newsletter has done just that. It reflects our vision, has helped educate our market on the oral links to overall health, driving a steady flow of new patients to our practice. ”

Dr. Luke Szot & Dr. Joey Woo

Springbank Dental

★
★
★
★
★

“ I’ve been working with Patient News for several years. Excellent customer service. Very pleased with their work on our website and marketing. Highly recommend them. ”

Dr. Nadine Cordero

★
★
★
★
★

“ We get responses and we love all the call reports showing our patient flow. ”

Dr. Rod Johnson

Total Health Dental

★
★
★
★
★

“ I've been sending out neighborhood newsletters in our area for years. Our average production generated from the newsletter is over ten times the cost of the service. I am pleased that my experience with Patient News has been very positive. In today's world, it's unusual to find a company that actually follows through on promises and commitments, but Patient News has delivered. Thank you Patient News! ”

Dr. Mike Malone

★
★
★
★
★

“ The quality of the product and the writing makes Patient NEWS' newsletter program the best available … I would highly recommend Patient NEWS' newsletter program. ”

Dr. Guy M. Lewis

Texas Center for Cosmetic Dentistry

★
★
★
★
★

“ I wouldn't think of doing anything else in terms of patient newsletters and patient education. It's been one of the best investments for my practice. ”

Dr. Dennis Marangos

★
★
★
★
★

“ I have had the pleasure of working with Patient NEWS for almost a decade. They have provided outstanding results in driving new patients to the office in all their modalities …mailouts and WebLift and Practice ZEBRA. As a retired dentist and full-time practice management coach, I have seen the results first hand. [Patient NEWS] defines customer service and they work with each client to exceed expectations.A fantastic value and service second to none. 5+++ stars. ”

Dr. Brian Thompson

Global Strategies

★
★
★
★
★

“ If you need an increase in production, I recommend Patient News. ”

Dr. Bradley Broughton

Batesville Dental

★
★
★
★
★

“ I have enjoyed working with Patient NEWS. Patient education is a key component in any successful dental practice, and your own customized newsletter is one of the most effective ways to keep in touch with patients. I highly recommend Patient News. ”

Dr. Bill Dorfman

Dr. Bill Dorfman, DDS

★
★
★
★
★

“ As a dentist of 30+ years who is now focused on the business side of the industry as an M&A; advisor and business development consultant, I can say that the dental landscape is changing, and that’s a good thing! It is very important to use technology to better manage your individual or group practice – especially when it comes to analytics, patient communications, patient lead generation, branding, and your social media presence. I see way too many situations where this is left for someone to do “part-time” or “sometimes” internally. My recommendation is to work with an outside, experienced, dental exclusive marketing company such as Patient NEWS and their Practice ZEBRA program. This will allow your practice or DSO/group to realize both short-term and long-term benefits, increase collections NOW, and also increase EBITDA and overall practice/group VALUE for LATER! ”

Dr. Anthony Stefanou

Connect The Dents

★
★
★
★
★

“ Have used them for over 10 years. Always found them to be very accommodating in their work and what I want from them. Would recommend them without hesitation. ”

Dr. Alan Fernandes

Brock North Dental

★
★
★
★
★

“ Excellent experience working with Patient News. Practice Zebra is a second-to-none platform which dentists can utilize the metrics to hone in on how to improve their business. Give them a try, you won't regret it! ”

David Raborn

ROI Corporation

Stand Out & Unlock Production Growth for Your Dental Practice or DSO

Find Out How
A group of zebras standing next to each other on a white background.

Hear what leading dentists have to say

A woman in a lab coat is standing in front of a dental chair.

Revive Dental


A dentist is standing in front of a dental chair in a dental office.

Dental Ocean Studio


A woman is sitting in a dental chair and smiling.

Brush Floss & Smile


Grow Your Practice

Proven processes get results for Solo Dentists, Small Groups, Dental Consultants & DSOs

Find Out How

Optimize Your Marketing Results

We are exclusively dental and have been for 30 years. Let us guide you through our discovery phase and share how we can help you hit your goals. It is our pleasure to work with successful dentists, consultants, and DSOs.


Marketing Program Design

We know every dental office is unique & can be differentiated. With us, you get flexible, customized digital & direct mail solutions that build awareness & make your practice STAND OUT in your market.


Campaign Management

We take pride in being a trusted and reliable partner for our clients. Your dedicated team loves what they do and will bring your campaigns to life for your brand – with transparent results in Practice ZEBRA.


 Latest News

Trending Articles

By Joanne Bishop 24 May, 2024
Women do too…
22 Apr, 2024
And how to fix them
A bunch of circles with different words on them on a white background.
By Joanne Bishop 11 Apr, 2024
Effectively reach & engage quality patients After working with thousands of dentists and dental teams for the last 31+ years, we get it. As a dental entrepreneur, it’s hard to find time to devote to marketing. You’re handling patients, team morale and training, taking care of financials, managing cash flow, and the myriad of other priorities and interests that you have. You didn’t get into dentistry to mess with marketing … but we did. 😊 Dental practices need to elevate to compete. Practice marketing must stand out in a crowded marketplace. It must provide a superior experience for patients, consistently build brand awareness and authority, and elevate the expertise of the practice. This combination increases new patients, which, in turn, increases practice production, which improves practice security and value. The average dental practice has around 2,000 active patients, BUT 25% of those are lapsing out. That’s not necessarily a bad thing if you’re letting low-value patients drift away while you’re driving a good flow of quality new patients in (they have an average value of 1.5x-2x that of an active patient), as it means you can schedule quickly, which is what new patients want. SCHEDULE A CONSULTATION NOW Marketing must enlighten your audience about the benefits of your practice and the value your brand delivers. This strategy plays a pivotal role in increasing production and building a positive brand image. The team at Patient NEWS ® is constantly modernizing dental marketing in simple and repeatable ways to help practices acquire new patients and maximize ROI. We help our clients overcome the overwhelm and frustration of trying to figure out what marketing should be in play by providing proven and simplified processes that help dentists and their teams succeed. Here are a baker’s dozen (13) dental marketing aspects to consider to boost lead generation, new patient scheduling, and case acceptance. Upgrade your website design. Visit your site on desktop and mobile and see for yourself what the new patient experience is like. Better yet, call our team and request a free web audit to find out how you rank across all digital platforms! Optimize for local search. There are a few keywords that really matter for dentists. Make sure you rank for them. Support conversion with Google Ads. Capture interested patients at search. Optimize your Google Business Profile. This is easy, yet many dental offices don’t do it. We include this as part of our website product offering and can help you if you’re unsure. Create relevant, engaging, informative content that your ideal new patient and target audience will respond to. Write at a Grade 5 level, avoid including too much jargon, and ensure you highlight your competitive advantages. Ask for reviews. Our Review BOOSTER reputation tool is the best (yes, we’re biased), and we include relevant oral health information that stands out with patients and creates reciprocity! Respond to those reviews. Read your reviews at weekly huddles to boost staff morale and confidence in service, as well as identify areas for improvement. Never engage with negative reviews online; acknowledge and redirect them to contact you to sort out the situation. Offer distinct value-add for new patients. No one really wants to discount, but you need that “thing” that will make new patients pick up the phone. And then – bonus tip – just answer the phone live! Please. Communicate with patients by email and mail (the only way to reach 100% of patients). Monthly email newsletters keep your name visible, but quarterly newsletters mailed to patient homes really make your practice stand out. When was the last time you received a value-added, well-written, great piece of content from a provider you use? Trust us – this one is a no-brainer for every dental practice that wants to increase elective services, big-ticket services, and referrals. Promote patient referrals. Ask every new patient if they have other people in their household who need a new dentist. Remind patients that you accept and appreciate referrals in every communication. Direct mail. It’s not all the same. Create a neighborhood newsletter campaign to build awareness, establish your practice as “the” expert in the area, and draw in more quality new patients. They work better than postcards – by far. Be consistent, track results, and do more of what’s working. If it ain’t broke…. Spring cleaning! It’s time to shake it up. Open your eyes when you physically walk into your practice. Before you approach the door, does the walkway look good? Does the office look and feel clean, fresh, and welcoming? Is the décor a little outdated or dark? Are the staff dressed to win, smiling, and happy? Sit in a treatment chair and look up. Flies in the light fixtures? It’s spring! You want your dental marketing campaigns to maintain your professional persona while working to attract quality new patients, retain and educate active patients, and grow practice production. The team at Patient NEWS has a myriad of options to help you achieve your goals. Start with a free discovery call and find out more. Every successful dentist we’ve ever met has always been open to finding out all they can about their market area and growth opportunities. Our discovery process offers SO MUCH VALUE – and it’s totally FREE. Go for it! Schedule a convenient time here . We can help with it all! (888) 377-2404 !
Show More

We provide solutions for every phase of your patient journey

A diagram showing the steps of a business process.

Stay In The Know!

Join 20,000 dental colleagues today!

Subscribe to our weekly updates, and/or request a free brochure and product samples.

(888) 377-2404

Contact Us

Share by: